Michael Stabentheiner
Tourism location with potential
Carinthia is popular not only with holidaymakers from all over the world – but also with tourism experts,
technology companies and leisure establishments. Here you will find an interesting location for
innovation, smart ideas and the willingness to break new ground.
As an employer of around 50,000 people and with a gross added value of 2.4 billion euros annually,
the tourism and leisure industry in Carinthia is one of the main pillars of the Austrian economy.
The trend is moving clearly towards sustainable quality tourism. This opens up attractive business and cooperation opportunities
for companies. Both suppliers and investors can benefit from the strong tourism industry and developments
in the areas of sustainability, renewable energies and digitalisation.
Attractive for guests, tourism and innovative companies
Famous for its beautiful mountains and lakes, Carinthia is one of the most important drivers of Austrian tourism. However, tourism in Carinthia now involves much more than just a nice holiday. The region where tourism and business go hand in hand is open to innovation and new developments in various areas.
1. Rethinking outdoor tourism
With established hiking routes, cycle paths and Austria’s first year-round trail, Carinthia is in an excellent position to meet the growing demand for active holidays in nature as well as cycling and hiking holidays. This focus on nature and outdoor activities offers the potential for investment in sustainable and innovative solutions. Companies that specialise in environmentally friendly outdoor equipment, renewable energies, sustainable construction methods or new digital solutions will find an ideal market here. At the same time, when developing and implementing new ideas, they benefit from the proximity to research institutions that are willing to collaborate and educational institutions with qualified specialists.
Kärnten Werbung, Franz Gerdl
2. Innovative cuisine
The variety of Carinthia’s local food specialities is not only appealing to our guests, but also offers exciting business and cooperation opportunities. By promoting regional products, it supports the agricultural industry and creates business opportunities for companies wishing to invest in the processing and marketing of local specialities. The trend towards regional and organic food has also opened up new markets for innovative agricultural and food technologies. With three Slow Food Travel regions – Slow Food Travel Alpe Adria Carinthia, Slow Food Travel Marketplace Central Carinthia and Slow Food Travel Lavanttal – Carinthia offers the best conditions for the development, implementation and marketing of culinary offers in tourism.
Monte Nero Productions
3. Strengthening year-round tourism
Carinthia has been a summer holiday destination for over 150 years. However, Carinthia also has a wide range of activities and attractions to offer its guests in spring, autumn and winter with its mountain landscape, rich cultural heritage, special events and as a destination for wellness holidays. Year-round tourism has therefore been promoted by the Province of Carinthia at various levels in recent years. This opens up numerous investment opportunities for companies, including those in digital infrastructure, innovative experiences, modern event technologies, virtual reality experiences and digital ticketing systems. The development of apps and platforms for networking cultural offerings also has great potential.
Michael Stabentheiner
4. Ready for change
In tackling the theme of sustainable tourism, Carinthia is increasingly focusing on sustainable transportation solutions such as electromobility, bicycle rental systems and improved public transport. The “Klimaberg Katschberg” region is one of the province’s pioneers and has taken on the challenge of being CO2-neutral by 2030. At the same time, Carinthia is establishing itself as a location for digital solutions and offers good business opportunities for smart specialisation in tourism. The innovative ideas so far include a platform for the largest ski community in the world, contactless access systems in ski resorts, digital assistance systems for guests and the eTourism Forum of the Carinthia University of Applied Sciences with the latest annual trends in the digitalisation of tourism.
Monte Nero Productions
Standortmarketing Kärnten | Martin Steinthaler | tinefoto.com
Kärnten Werbung GmbH
Völkermarkter Ring 21 – 23
9020 Klagenfurt
Austria
Tel: +43 463 3000
Fax: +43 463 3000-50
info@kaernten.at
www.kaernten.at
