The Klagenfurt Marketing GmbH (i.e. City Marketing Klagenfurt) is the client, facilitator and the implementing authority for strengthening the “City of Klagenfurt” brand. It is about communicating the identity of the city, which has established itself since its existence into what it is today, outwards and implementing urban development measures that offer added value for the economy as well as for residents and guests. In addition to public relations, City Marketing Klagenfurt is responsible for development, marketing and implementation of services, events, cultural events, tourism-related products, location management, and vacant business locations management in cooperation with the business