SEO and Content Strategy Manager (m/f/d)
Michael Page International Austria GmbH - - Österreich
SEO and Content Strategy Manager (m/f/d)
Reference nr.: JN -062021-2928732
Location: Austria
Contract type: Permanent
About Our Client
Our client is the world's largest manufacturer of professional health care products and technologies, with a 130-year history of innovation and service to the industry and patients worldwide
Job Description
* Function as single point of contact for business units to align their content to execution on digital channels
* Map content on customer journey and identify gaps, developing plans to fill them
* Measure and report effectiveness of content experiences (organic traffic, engagement and conversions), driving optimization across the entire marketing funnel
* Manage revenue and spend forecasts, KPI measurement, cross-channel budgeting and drive rhythm of the business for the entire digital marketing team
* Work with external agencies and internal analysts to monitor on a daily basis the content experience to ensure alignment with brand goals
* Develop regular incrementality testing strategies to ensure content experiences are optimized for search engines and personalized to meet customer needs
* Work with external agencies to continually evaluate the digital industry and drive new digital content initiatives and SEO strategies that align to the digital customer profile of brand portfolio
The Successful Applicant
* Bachelor's degree in marketing, communication or related field; Master's degree preferred
* At least 5+ years of experience driving digital marketing programs, SEO and content strategy, preferably for fast paced retail or financial services companies
* Experience in B2B and B2C direct response scenarios
* Solid understanding of SEO concepts; proven experience implementing SEO processes and tools (BrightEdge, SEMRush or similar)
* Proven experience in building content strategies and having them adopted across matrixed organizations
* Familiarity with insource/outsource models and agency management practices
* Knowledge of site analytics software (Adobe Analytics, Google Analytics, etc.) and tag management solutions (Tealium, Ensighten, etc.) a plus.
* Strong analytical skills and data-driven strategy development
* Results orientation
* Cross-industry subject matter expertise
* Ability to collaborate and influence decisions and every level of the organization
* Curiosity and ability to learn
* Excellent communication skills in English (C1 min.) and German (C1 min.); any additional European languages would be a plus
Whats on Offer
* An entrepreneurial work environment that encourages creativity and innovative ideas
* The opportunity to further your career in an international organization
* A dynamic, result-oriented and cooperative team
* Employer initiatives like Lunch & Learn" and Lets move together!"
* Flexible working hours / remote but office in Salzburg
Contact
We are looking forward to receiving your application stating your salary expectations as well as the reference number JN -062021-2928732. Your application will be forwarded to the consultant in charge. Please note: We are accepting online applications only in order to ensure a fast processing.
Reference nr.: JN -062021-2928732
Location: Austria
Contract type: Permanent
About Our Client
Our client is the world's largest manufacturer of professional health care products and technologies, with a 130-year history of innovation and service to the industry and patients worldwide
Job Description
* Function as single point of contact for business units to align their content to execution on digital channels
* Map content on customer journey and identify gaps, developing plans to fill them
* Measure and report effectiveness of content experiences (organic traffic, engagement and conversions), driving optimization across the entire marketing funnel
* Manage revenue and spend forecasts, KPI measurement, cross-channel budgeting and drive rhythm of the business for the entire digital marketing team
* Work with external agencies and internal analysts to monitor on a daily basis the content experience to ensure alignment with brand goals
* Develop regular incrementality testing strategies to ensure content experiences are optimized for search engines and personalized to meet customer needs
* Work with external agencies to continually evaluate the digital industry and drive new digital content initiatives and SEO strategies that align to the digital customer profile of brand portfolio
The Successful Applicant
* Bachelor's degree in marketing, communication or related field; Master's degree preferred
* At least 5+ years of experience driving digital marketing programs, SEO and content strategy, preferably for fast paced retail or financial services companies
* Experience in B2B and B2C direct response scenarios
* Solid understanding of SEO concepts; proven experience implementing SEO processes and tools (BrightEdge, SEMRush or similar)
* Proven experience in building content strategies and having them adopted across matrixed organizations
* Familiarity with insource/outsource models and agency management practices
* Knowledge of site analytics software (Adobe Analytics, Google Analytics, etc.) and tag management solutions (Tealium, Ensighten, etc.) a plus.
* Strong analytical skills and data-driven strategy development
* Results orientation
* Cross-industry subject matter expertise
* Ability to collaborate and influence decisions and every level of the organization
* Curiosity and ability to learn
* Excellent communication skills in English (C1 min.) and German (C1 min.); any additional European languages would be a plus
Whats on Offer
* An entrepreneurial work environment that encourages creativity and innovative ideas
* The opportunity to further your career in an international organization
* A dynamic, result-oriented and cooperative team
* Employer initiatives like Lunch & Learn" and Lets move together!"
* Flexible working hours / remote but office in Salzburg
Contact
We are looking forward to receiving your application stating your salary expectations as well as the reference number JN -062021-2928732. Your application will be forwarded to the consultant in charge. Please note: We are accepting online applications only in order to ensure a fast processing.